The CARING Group






The Word

The CARING Group Members
The CARING Group Businesses

C.A.R.I.N.G. Group Elmbrook Kicks off New Year With Donations to Three Schools 

More than $230 given to Dixon, Swanson and Brookfield Central schools  

CONTACT: Rick Moon, Lunar Communications, (414) 791-0080 or, #CARINGforelmbrook


Brookfield, Wis. – The C.A.R.I.N.G. Group Elmbrook celebrated the New Year by donating more than $230 to three schools in the Elmbrook School District, continuing the momentum created in late 2014 when the organization began giving money to schools of consumers’ choices.


Swanson Elementary School received $156.06 from the C.A.R.I.N.G. Group Elmbrook in January. Other donations were $43.35 to Dixon Elementary and $33.74 to Brookfield Central High School. The money can be used entirely at the individual schools’ discretion.


The C.A.R.I.N.G. Group Elmbrook (#CARINGforelmbrook) is a consumer-focused initiative that brings together residents and businesses to support local schools. The non-profit organization donated more than $2,000 to Elmbrook schools in the last two months of 2014.


Donation amounts were down slightly in January, reflecting slower year-end activity at participating businesses. Swanson Elementary has received the most money of any school to date, because it has the highest participation rate of parents and other supporters in the program.


“It is impossible for me to express my gratitude to the C.A.R.I.N.G. Group and to the Swanson community for supporting their efforts on behalf of our students!” said Kori Hartman, Principal at Swanson Elementary. “To date, we have received nearly $2,000 that we dedicated to the purchase of classroom library books and furniture/supplies for our Library Learning Lab. The funding has purchased approximately 150 books at varying reading levels to help ensure that students have an abundance of book choices right in their classrooms.  C.A.R.I.N.G. Group donations going forward will help us create a vibrant learning space in our library. Thank you, C.A.R.I.N.G Group, for your generous support of Swanson Elementary School!”


Consumers can register as C.A.R.I.N.G. Group Elmbrook members at When they purchase products and services from participating businesses, a portion of the sale is donated to the member’s chosen school(s). Members select their schools when signing up, and pay no dues or fees to participate. All public and private schools in the Elmbrook School District geographical area are included.


“The C.A.R.I.N.G. Group is built on a principle that consumers can generate money for their favorite schools just by making purchases they could need on any given day,” said Tom Gaumond, President of The C.A.R.I.N.G. Group Elmbrook. “We encourage everyone to join in, and to ask their favorite local businesses to participate in the program.”


Businesses interested in participating in the C.A.R.I.N.G. Group can sign up at The only criteria are that the business must be based in the Elmbrook School District, or have an owner who lives in the district.


<<-- Back to News

Email to a friend


Did You Know... Swanson Elementary received a $984.80 donation from The Caring Group in 2014.